Why I Refuse To Sign Artistes: Tiwa Savage

Nigerian music superstar Tiwa Savage has announced that she has no intention of signing upcoming artists, citing the challenges and stress associated with managing musicians. In a candid interview with Forbes Africa, the renowned singer expressed her belief that the responsibility of artist management is not one she feels equipped to handle.

Savage explained, “Everyone always says to me, ‘When are you going to sign an artiste?’ I don’t think I have the gift to sign another artiste, because artistes are stressful. I could just be sleeping, and then I will wake up and my artist is trending for something else.” Her remarks highlight the pressures and unpredictability that come with managing talent in the competitive music industry.

Rather than directly signing new artists, Tiwa Savage aims to create opportunities for them through alternative avenues. She is currently working on establishing a music school designed to help aspiring musicians develop their skills and prepare for a successful career in the industry. “I do have the gift to help, which is why I am trying to do the music school, where you can go and later sign to a label that can actually help you,” she stated.

Savage’s commitment to nurturing new talent through education reflects her dedication to the growth of the music industry in Nigeria. By providing aspiring artists with the tools they need to succeed, she hopes to pave the way for a new generation of musicians ready to make their mark.

As Tiwa Savage continues to shine as a leading figure in the Nigerian music scene, her innovative approach to supporting new talent promises to have a lasting impact on the industry. Fans and aspiring artists alike are eager to see how her music school will shape the future of music in Nigeria.