Shoday Turns TikTok Trend into Afrobeats Gold with New Single “Purr”

Fast-rising Nigerian Afrobeats sensation Shoday has officially released his highly anticipated single, “Purr,” featuring frequent collaborator Ayo Maff. Dropping on April 16, 2025, the track is already making waves for its infectious energy and cultural relevance — a signature of Shoday’s growing musical brand.

Shoday Turns TikTok Trend into Afrobeats Gold with New Single “Purr” ft. Ayo Maff

“Purr” is Shoday and Ayo Maff’s second collaboration, following their breakthrough moment in 2024. This time, the duo pulls creative inspiration from a viral TikTok sound that’s captured the imagination of millions across generations. The sound, widely used in videos that celebrate beauty and self-confidence, serves as the foundation for a track that’s both catchy and meaningful.

Shoday uses the moment to spread a powerful message: “Everyone is beautiful, and there’s light at the end of the tunnel.” With this, he turns a viral trend into an anthem of hope, self-love, and resilience — a testament to his unique ability to make music that’s both timely and timeless.

Boasting a smooth, soulful beat and polished production, “Purr” celebrates the intersection of social media and music culture. The single underscores how platforms like TikTok are not just influencing what we listen to, but also shaping how artists tell stories.

Following the success of “Hey Jago,” his viral hit featuring Poco Lee and fashion entrepreneur Raman Jago, Shoday is steadily proving that he’s one of the most prolific and versatile new voices in Afrobeats. With co-signs from industry giants like Davido, his star is on the rise — and “Purr” only fuels the momentum.

In “Purr,” Shoday and Ayo Maff  join the ranks of Afrobeats artists like Asake, Seyi Vibez, and Blaqbonez, who are redefining the sound of the genre by blending viral internet culture with deep musical craftsmanship.