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Ejiro and Ella

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At the crack of dawn every weekday, the Max Breakfast starts everyone's day with great conversations, humor, wits and of course great music. Hosted by Ejiro “the anointed mouth” and Ella “Ellathefourth”, It is a highly interactive and fun show that gives you the right kickstart to take on the day! It’s fully packed with so much to listen to, enjoy and interact with


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Davido’s ‘If’ goes Diamond, ‘Fall’ hits platinum in South Africa

Written by on February 21, 2018

Davido continues his season of wins, as his two records – ‘If’ and ‘Fall’ – goes Diamond and Platinum in South Africa.

The singer received the plaques today, which he announced via Instagram. “‘IF’ Is officially Diamond and ‘FALL’ is officially Platinum in sales!!! My trophies’s finallly came in as well! GOD IS REAL!! Thank you Guys for making this happen!! just gettin started!!! Bless to my team.”

What does it mean to go Diamond and Platinum In South Africa?

According to the Recording Industry of South Africa (RISA), For a single to be certified Gold status it should have sold over 10,000 units, and 20,000 units for Platinum status.

For it to go Diamond, it has to do 10 times Platinum. In this case that equals 200,000 copies.

Interestingly, the RISA also counts music videos as a part of it too. 5,000 views of a music video makes the record go gold. 10,000 makes it platinum. It’s a complex system that involves lots of calculations.

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