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Timini Egbuson Sparks Debate on Cross-Industry Support in Nigeria’s Entertainment Scene

Written by on February 17, 2025

Timini Egbuson Sparks Debate on Cross-Industry Support in Nigeria’s Entertainment Scene

Timini Egbuson Sparks Debate on Cross-Industry Support in Nigeria’s Entertainment Scene

Timini Egbuson Sparks Debate on Cross-Industry Support in Nigeria’s Entertainment Scene

Nollywood actor Timini Egbuson has ignited a lively conversation about the relationship between Nigeria’s music and film industries. Taking to X (formerly Twitter), Egbuson expressed his frustration over what he perceives as a one-sided support dynamic between Nollywood and the music industry.

“I really wish musicians supported Nollywood the way we support their music, but that’s a conversation for another day,” Timini tweeted, prompting an outpouring of responses from celebrities and everyday social media users. His comment quickly turned into a full-blown debate.

Popular OAP and hype man, Do2dtun, was among the first to weigh in, offering a critical view of the Nollywood industry. He argued that the problem is not just a lack of support from musicians, but also Nollywood’s failure to support itself internally.

“Media for them is just a means to an end. The moment they work through your platform, it’s done. Nollywood screams support but they don’t return the favor,” Do2dtun remarked, pointing out that many in Nollywood back projects for personal gain rather than genuine industry support. He also emphasized the lack of recognition for press members who help promote Nollywood films, comparing their treatment to that of musicians who receive more appreciation.

Do2dtun’s critique shifted the conversation, broadening the focus from musicians’ involvement to internal issues within Nollywood. His comments sparked further debate, with mixed reactions from X users. While some agreed with Timini, suggesting that top musicians should do more to support Nollywood financially and with greater visibility, others expressed differing views.

The discussion highlights the ongoing challenges of cross-industry support in Nigeria’s entertainment world, revealing a complex dynamic between the film and music sectors.

MIXED REACTIONS ON “X”

@GenevieveMbama suggested that rather than just asking for a promotion, Nollywood should focus on attracting musicians as investors.

“Attract them to partner and invest in the Nollywood industry; studios, movies & distribution channels… Some of them, at least the top 20, are extremely wealthy and looking for bankable investment opportunities.”

Others, however, felt Timini was only speaking up because he now had a movie (Reel Love) in cinemas.

@framzyjr sarcastically noted:

“Na now wey you get your own movie for cinema you feel am. Btw Reel Love is interesting.”

Some users also pointed out that musicians themselves struggle with internal support, making it unfair to expect them to prioritize Nollywood.

@Kayloaded1 dismissed Timini’s concerns.

“Musicians that aren’t even supporting themselves. It’s better you guys rally yourselves and keep supporting each other as you are doing. Those ones are selfish and engaging in negative competition.”

Others, like @victornna9, questioned whether Nollywood even had the same cultural impact as music.

“To be honest, you can’t do without music in any field, but many of us can do without movies. Like me, I can go one year or two without playing a movie, but I’m using my own money to pay for Apple Music every month.”


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