How Niniola’s Partnership with Sarz Helped Define Her Music Style
Written by MAX FM on November 7, 2024
Nigerian singer Niniola has opened up about her early career and key moments that helped launch her to stardom. This includes her first collaboration with top producer Sarz.
In an exclusive interview with Pulse NG, Niniola shared that her decision to pursue music professionally came after her success in music competitions like Project Fame.
These competitions, she said, provided valuable exposure and helped her realize that music was her true calling.
Niniola explained that her collaboration with Sarz was a strategic move that, in turn, significantly shaped her sound. As a result, the partnership helped her develop a unique blend of Afro-house and traditional Nigerian music. Moreover, this collaboration provided her with the opportunity to work with one of the best producers in the industry, further elevating her music career. Consequently, the success of their joint work paved the way for more hit songs and widespread recognition. “I sought out the top Nigerian music producers, and Sarz was at the top of the list. That’s how I reached out to him,” she said. Sarz’s reputation as one of Nigeria’s leading producers made him an ideal partner for her musical journey.
The partnership with Sarz was instrumental in creating Niniola’s unique blend of Afro-house and traditional Nigerian sounds, which would become her signature style. Their collaboration produced hits like “Ibadi” and “Maradona,” which, in turn, propelled Niniola to national fame. As a result, she quickly became a key figure in the Nigerian music scene. This success not only solidified her position in the industry but also marked a turning point in her career, opening doors to more opportunities and collaborations. Consequently, Niniola’s unique sound and growing influence have made her one of the most sought-after artists in the country today.
Looking back, Niniola’s journey highlights the power of determination and hard work. It also underscores the importance of forging the right partnerships. Her rise to prominence shows how talent, strategy, and collaboration can open doors in the competitive music industry.