Shallipopi Schools Artistes How They Should Set Their Performance Fees

Nigerian singer Crown Uzama, better known as Shallipopi, recently shared his thoughts on how musicians should determine their performance fees.

In an eye-opening interview with News Central TV, Shallipopi discussed how the success and reach of an artist’s music should directly influence their fees.

Shallipopi firmly disagrees with the notion that Nigerian artists are pricing themselves out of the local market. Instead, he believes that performance fees should align with the artist’s streaming numbers and overall reach.

He explained, “Your price should reflect your music’s success. If your streaming numbers are on par with those of an American artist, then you should charge similarly. However, if your numbers aren’t as high, you need to adjust your fees accordingly.”

He stressed that there is no one-size-fits-all approach to pricing. Artists who have achieved significant streaming success, comparable to international stars, should set their fees to match.

On the other hand, those with less reach should consider more modest pricing to stay competitive in the market.

Shallipopi’s comments shed light on the nuanced considerations involved in setting performance fees. His perspective emphasizes the importance of aligning fees with an artist’s market success and streaming metrics, offering a practical approach to pricing in the music industry.

In addition to this, Shallipopi highlighted the need for artists to be realistic about their market value and to avoid overcharging, which could alienate potential local fans and clients.

He believes that fair pricing not only benefits the artist but also supports the growth of the music industry as a whole.

His insights into the intricacies of performance pricing provide valuable guidance for both emerging and established artists navigating the complexities of the industry.