Toyosi Etim-Effiong: Nollywood’s Success Needs a Global Stage, Not Just Nigeria
Written by MAX FM on August 30, 2024
Toyosi Etim-Effiong, the founder of The Good Media, believes Nigeria is too small to fully contain the potential of Nollywood.
As the CEO of this media agency, Toyosi has been a passionate advocate for Nigerian films gaining international recognition.
In a recent chat with Nollywire during the Nile Entertainment Group launch, Toyosi shared her excitement about the future of Nollywood.
She expressed confidence that Nile Entertainment’s new venture will make a significant impact on the industry.
“For a long time, we’ve been operating in a limited space, but now there’s room for growth,” Toyosi said. “It’s fantastic to see Nile media stepping in and claiming their space.”
Toyosi hopes that the growing competition in Nollywood will lead to better pay for talented individuals in the industry.
“I’m excited to see talents getting better compensation for their work. More competition will help achieve that. Let’s put more money in people’s pockets,” she added.
She also spoke positively about the new cinematic venture by Moses Babatope of Nile and Mo Abudu of EbonyLife. “I’m thrilled about the idea of more cinemas, especially luxury ones.
It’s great for job creation and expanding the reach of our content. The industry is growing,” Toyosi noted.
Toyosi’s collaboration with Essence, a platform promoting global Black stories, highlights her commitment to raising Nollywood’s profile internationally.
She believes that Nigeria alone cannot contain Nollywood’s global reach. “I partnered with Essence for three years to get Nollywood recognized worldwide.
Nigeria is too small to hold Nollywood’s potential. We need more marketing. With Nile and their impressive team, I’m confident they can package Nollywood for global recognition and rewards,” she concluded.
