From Director to Designer: NAYAEFFECTZ Unveils WEARNAYA

Chukwufunaya Victor Ikems NAYAEFFECTZ, a rising star in Nigerian music video directing and cinematography, has stepped into the world of fashion with the launch of his new streetwear brand, wearnaya.

The brand made its debut on July 21st at The Stable, Bode Thomas Surulere with its first collection themed “RICH AND WACKO.” This launch marks an exciting collaboration with FKLAUNDRY and Mart, emphasizing a unique customer experience.

The launching will have guest appearances like his childhood friend Oxlade, Skiibii, Ice Prince, Superwozzy, Yhemolee, Balloranking, Bahboi OML, Tee Dollar, Bella Shmurda, Rahman Jago, Eddiesmith, Wadudu, Kashytunes, God over and many more

The partnership aims to offer more than just stylish clothing. It invites customers to embrace the “RICH AND WACKO” lifestyle by not only purchasing trendy merchandise but also enjoying the convenience of laundry services at FK Laundry Mart.

This strategic alliance ensures that customers can seamlessly integrate fashion into their everyday lives, providing both style and practicality in one go.

NAYAEFFECTZ, known for his creative vision in music videos, brings that same artistic flair to Wearnaya, promising a collection that resonates with urban fashion enthusiasts.

As the brand establishes itself, it seeks to redefine streetwear by blending bold aesthetics with everyday functionality, catering to a diverse audience looking to make a statement with their clothing choices.

Stay tuned as Wearnaya continues to innovate and expand its offerings, promising more exciting collaborations and collections that reflect the dynamic spirit of Nigerian street fashion.