Rema warns record labels – ‘Stop trying to clone me’

‘Stop trying to clone me’ – Rema warns record labels

Nigerian music sensation, Divine Ikubor, better known by his stage name Rema, has recently sounded a cautionary note directed at record labels who appear to be imitating his unique style and branding in their own artists. Renowned for his distinctive sound and innovative approach to music, Rema has carved out a niche for himself in the industry, garnering widespread acclaim and a dedicated fanbase.

In a candid statement, Rema hinted at the presence of record labels attempting to mold their talents in his image, mimicking not only his musical style but also his overall persona and branding.

This trend, he suggests, could stifle creativity within the industry, leading to a homogenization of artistic expression.

With his finger on the pulse of the music scene, Rema recognizes the danger of conformity and urges record labels to foster originality and diversity in their artist rosters. Rather than seeking to replicate his success through imitation, he advocates for a more organic approach to artist development, one that nurtures individual talent and encourages experimentation.

On his X handle, he wrote: “Labels get creative, stop trying to clone me.”

The ‘Calm Down’ singer also boasted that he “made Afrobeat EP’s a Big statement. Every new Artist since 2019 ate from the same template. Uh oh.”

By calling attention to the issue of copycat behavior within the industry, Rema hopes to spark a dialogue on the importance of authenticity and originality in music. In an era dominated by trends and viral sensations, his message serves as a timely reminder that true artistry lies in the ability to break free from the constraints of imitation and forge a path that is uniquely one’s own.

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