Don Jazzy’s Mavin Records has just landed in a major partnership deal with Kupanda Holdings which is aimed at creating better opportunities for African music.
The record label, which is focused on scaling operations to meet the rapidly growing international demand for African music, on growing its roster and on strengthening its services across A&R, marketing, touring, distribution, publishing and partnerships.
According to Don Jazzy, “our mission is to grow Mavin Global into the music powerhouse of Africa. By collaborating with different artists, African creatives, local and international partners, so we can become a globally recognized household name and the go-to platform for connecting African music with the world.”
Mavin is home to top African artists like Tiwa Savage, Korede Bello and some other artists. Since its inception in 2012, Mavin has been an industry leader in leveraging digital platforms like Youtube, Twitter and Instagram, all to reach local audiences and grow significant fan bases among the African diaspora in the US, Europe, UK and other foreign countries.
This investment will enable the company to strengthen this advantage as it develops brand partnerships that support its artists’ values and stories.